What Has Tax Day Taught me about SEO for Small Businesses?

April 14, 2010  |   Entrepreneurship   |   0 Comment

Here we are, 1 day before tax day!  You can bet that many folks are not going to be eating out tonight as they’re frantically cramming to get their taxes done to mail out by tomorrow.  It’s almost a nostalgic feeling that reminds me of finals week during college.

Fortunately, I took care of my taxes early so I wouldn’t have to deal with the long lines at the post office.  As I sit here and ponder about all of those individuals who waited until the 4th quarter to get their taxes finished, I can’t help but wonder why these individuals wait around so long?  The only thing I can come up with that logically makes sense is that they make excuses…one after another until April 14th.

In other words, they put it off with excuses until it’s absolutely necessary for them to stay out of trouble.

There are so many small business owners who are like these last-minute crammers that put off SEO.

Some excuses I’ve heard are:

  • “It’s too expensive”
  • “I don’t think it will help”
  • “I’m doing OK with sales”
  • “It will take too much time”

What’s your excuse?  Maybe you’re not trying to rank #1 for the most competitive term in your industry, but maybe you ARE trying to rank #1 for your industry-related terms in your local geographical area.   If your site isn’t optimized with the right keywords, how will Google know to rank your site for those particular keywords?

Again, there are many small business owners who indeed see the value of SEO for their website, but the bottom line is that they just don’t have the budget for it.  If that’s you, I think a membership may be a good fit for you because I’ll teach you the fundamentals you need to optimize your site for a very low monthly rate.  Check out the different options to see the benefits of a membership.

About the author

Maximus Kang is the Director of SEO Strategy & Founder of Ranking Channel, a Seattle-based SEO consulting agency. With enterprise level experience at Expedia and agency experience at Optify, his SEO knowledge covers a wide spectrum. He also started his very . Follow him on Twitter or connect with him on Facebook.

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