URL and Domain Importance

This is one topic that gets overlooked by the majority of website owners. Lucky for you, I won’t let you pass through without sharing this important topic.

If you thought having your keywords in the title tag & meta description helped your rankings, the URL/domain is also another very powerful factor in SEO.

Let’s look at this example below.

So the keyword we searched for was “family guy”. Let’s go down the proverbial checklist:

1. Title tag has the keyword in it.
2. Meta description has the keyword in it.

Notice that the URL under the meta description seems to have the keyword in it too.  Just like the title tags & meta descriptions, Google also automatically puts a bold font on the keyword even in the URL

So if the URL to your About page looked like this:

http://www.yourdomain.com/pageid=700823trkid=23523526234

You may want to change it to:

http://www.yourdomain.com/about

So how exactly do you change URL’s?  I will be starting a 4 part series on “Directing the Crawlers” tomorrow so this question will be addressed in that series.

Stay tuned!

Maximus Kang is the Director of SEO Strategy & Founder of Ranking Channel, a Seattle-based SEO consulting agency. With enterprise level experience at Expedia and agency experience at Optify, his SEO knowledge covers a wide spectrum. He also started his very first profitable business as a 1st grader. Follow him on Twitter or connect with him on Facebook.

New to SEO? You can learn How to Win Users & Influence Google.