Title Tags: Es Muy Importante (It’s VERY Important!)

January 13, 2010  |   Content,Keyword Research,Maximus   |   0 Comment

As some of you know, I graduated from the University of Washington with a degree in Mechanical Engineering.  When I graduated, it was such an exciting time in my life being done with college and all…about to get paid big bucks for my “hard work.”

My engineering career didn’t last long.  The theory of it was extremely interesting, but the actual work itself sure wasn’t.

>>>>Fast-forward 2 years later and here we are today.

As a former mechanical engineer (no offense to current mechanical engineers), I used to absolutely despise business networking.  Here was a typical conversation for me:

Other dude: “So what do you do?”

Me: “Oh, I just work at (Fill in your company here)”

Both: “……” *Glances at watch and laughs hesitantly*

Me: “This is really good food”

Other dude: “Mmm hmmm…”

Sound familiar?  It haunts me just thinking about how painful it was.  It wasn’t until I got into SEO (Search Engine Optimization) where I actually started to enjoy business networking.  The single aspect that I most enjoy is the look on people’s faces when I tell them I get websites to the top of Google & get paid to use Facebook & Twitter.  The follow up question I undoubtedly get all the time is:

What is the single-MOST important thing you can do to get better results in the search engines?

My Answer:

Changing the title tag is one of the most important fixes you can do to your website to get better search engine results.  What makes the title tag so powerful?  I’m going to show you what the title tag is first, then I’ll answer this question.  Think of the last time you performed a search in Google.  As a matter of fact, go do a Google search right now for any keyword.  In case you were too lazy to do the search, check out the graphic below.

Notice the blue underlined links?  That’s the title tag!  What makes the title tag so important is that the eyes of a potential customer are immediately drawn to them when they perform a search.  Not only do they have a bigger font size, they’re BLUE!

A few ground rules with the title tag:

  1. Google will only display 60-70 characters of the title tag in the SERP’s (Search Engine Results Page).
  2. Include at least 2 keywords that the page is targeting.
  3. Make the title tag readable by humans.

In order to stand out from the crowd, a well-written title tag is a crucial step after performing good keyword research if you want to give ’em what they want when they want it.

About the author

Maximus Kang is the Director of SEO Strategy & Founder of Ranking Channel, a Seattle-based SEO consulting agency. With enterprise level experience at Expedia and agency experience at Optify, his SEO knowledge covers a wide spectrum. He also started his very . Follow him on Twitter or connect with him on Facebook.

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