Posts Tagged ‘Link Building’


Utilizing Advanced Search Engine Operators for your SEO

Did you know that you can perform special searches in the search engines?  There are quite a few advanced search operators (also referred to as "search modifiers") that give you very tailored results for whatever it is you're looking for.  I thought I'd write about the ones that would be important from a SEO perspective specifically for Google's search engine. link: (Example) If your search query in Google is link:www.domain.com, you’ll see a list of URL’s that link to domain.com that Google has indexed.  Unfortunately the list of URL’s that you see is not the total number of websites that are linking to the domain you enter.  Also, some of these URL’s might be of your own site.  In order to only list those URL’s that are not from your site, you can use a site: operator combo.  So the search query that you would use would be link:www.domain.com –site:domain.com, which would show you the URL’s that link to your domain that are not from within your domain.  I believe this is in order to prevent people from looking up their competitor’s links and usurping all of them. (Exceptions) The link operator must have a URL in the ...

Common SEO Misconceptions

Over the past couple of years, I've run into certain misconceptions in this industry that I was able to investigate and run experiments on.  The thoughts that I share here come from years of analysis and documentation so with that, here are some of the most common SEO misconceptions that I most commonly see and some band-aids to patch up these unnecessary wounds. [SEO is guaranteed] There is not a single SEO consultant who fully understands Google’s, let alone any search engine’s algorithm.  Let’s just say it’s slightly more complicated than A+B=C and in fact, even the head engineers only know portions of the algorithm.  In a nutshell, SEO success is built off of educated trial & error but you do have to know what the heck you’re doing. [SEO is simple] Learning the fundamentals of SEO are simple because they simply don’t change.  Good SEO is not just about applying the fundamentals, but rather the quality of links that are built to the site.  This part is not as simple as you would hope unfortunately.  A general rule of thumb ...

Plan to Win, Plan to Survive, Plan to Succeed

One of the biggest mistakes that small business owners seem to make when they begin their SEO campaign is that they don't have a plan.  I feel that with so many things I've experienced in 26 years of life, a plan seems to be a critical ingredient in success.  Consider 3 examples from my life story... A Plan to WIN It was 4th and goal with just enough time to get the ball in the hands of the quarterback to make one final play.  The team suffered so many cuts and bruises that the Band-Aid company probably experienced record sales.  One touchdown is all we needed to pull ahead and steal the championship title from our opponents.  I didn’t know what play we were going to run, but the one plan I knew the coach wouldn’t allow was for the quarterback to simply throw the ball to whoever was open. A Plan to SURVIVE The night air made it difficult to keep from shivering and remain undetected.  It had taken Bravo team more than half a day to maneuver just shy of 3 miles as stealth was a mission critical ...

What Can RoboCop Teach You About Good SEO Content

March 19, 2010  |   Content,Link Building,Maximus   |   0 Comment

So it's 1:45 AM and I can't seem to sleep because I'm watching Hulu. Specifically, I'm watching RoboCop 2. I can't seem to stop watching and I'm a bit concerned that I'll have lost some sleep tonight. I tried to justify watching this movie logically and the only thing that my logic has come up with is something I wanted to share. Even though RoboCop was made YEARS ago before visual effects had a chance to evolve properly (also 3 years after I was born), I think the overall meat of the movie was very well-done.  Some may agree...others might disagree, but I personally don't think I'd waste time by watching this old movie if I didn't find it entertaining. Let's try this...think of any movie classic that you would watch. Goonies Ghostbusters Rocky 1-4 Honey, I shrunk the kids There are so many more, but let's hurry up and wrap up this post so I can get back to my movie! RoboCop schools us with a lesson in SEO When you sit down to write the content for your website, it would behoove you to take the time and really do your research to make sure you're putting great content ...

A Quick Glance at the Changes in the SEO Industry

So I've been getting a lot of questions lately from some clients asking me if the Google algorithm is going to change anytime soon and to be honest, the best answer I can give to them is "you can definitely expect it."  Now, to figure out WHAT is going to change...I don't think I'm paying my covert Google spy's enough to figure that one out.  I'm just kidding about the whole spy thing.  ;) So I thought rather than talk about what my opinions are about where I see Google heading, maybe it'd be interesting to talk about where Google has come from and if we have time in the end, we can talk about what I see next for big G. Still a Work-In-Progress... 1996 - The search engine (formerly called "Back Rub") is placed on the servers at Stanford University in California 1997 - The search engine signs the papers and takes on the name "Google".  If anybody asks you "what does Google mean?"  You can tell them that it is simply misspelling of a big BIG number!  1 followed by 100 Zeroes...so 1000000000000000000000000....no jk, I won't perform a "googol" here. 2001 - The Google algorithm undertakes ...