As we get further and further away from the birth of the internet in the 1970’s, search engine optimization is becoming among one of the highest ROI practices available to internet businesses. SEO is becoming more popular because there are more & more internet users year over year and these internet users are spending most of their time learning about and buying a particular product or service. Look at this growth of internet users since 1995!

Internet User Growth

Amazon wouldn’t be the world leader of e-commerce products if they weren’t able to scale out their business via the internet. Neither would eBay and their army of websites. The graph above shows an explosive 10,212.5% increase of internet users over the past 15 years.

There’s still ONE more problem…HOW DO PEOPLE FIND YOU?

You can either spend tons of money on recurring marketing the old-fashioned way or you can find your way into the search engines, where the vast majority of people go to browse, compare, and shop for products and services similar to yours. It’s one thing for a search engine to index your website (store in their database for relevant searches), but it’s a whole new level to show up #1 for a keyword that most people are using to search with.

In fact, here is a visual representation of a study done at Cornell University involving eye-tracking analysis of user behavior in WWW search. You can decide for yourself just how important it really is to be on top of the search engines.

SERP Position Importance

When successful SEO is implemented across your website, the opportunity to get your products or services in front of more eyeballs than you could’ve ever gotten with traditional marketing tactics is unbelievable. Best of all, since SEO is still a very new frontier for majority of businesses, not only is there a substantial chance to get ahead of your competitors, the repeat traffic you get to your site is FREE!

If you’re looking for a little bit of help in any of these areas, I’d be happy to sit down with you and give you a free custom quote.

  • Analytics
    Are you currently tracking your monthly visitors and finding areas of your website that need improvement?
    I will sign you up for Google analytics and setup your dashboard with the most important reports for your intended goals. I’ll also create webmaster accounts for you to track any website issues.
    FYI, this is one of the areas that small business owners not only don’t know how to setup, but also don’t know how to effectively interpret.

  • Keyword Research & Analysis
    Do you have a specific niche within your industry and are you targeting keywords that actually have search volume?
    I will spend a few days researching your site and your competitor’s sites in order to find an untapped niche within your industry based on keyword demand. I will also compile a list of keywords in order of potential opportunity based on your site metrics.
    FYI, keyword research is the foundation of any SEO work you do. If you do this incorrectly, every minute of SEO work you do is potentially wasted efforts.

  • Local Search Strategy
    Are you showing up #1 for search queries that involve your keywords and your city?
    I will make sure that your business listings in every search engine are rightfully claimed, correct, and consistent with your business name, contact info, categories & keywords.
    FYI, the businesses that do this correctly stand a much better chance at ranking above their competitors who are not doing this correctly even if the competitor has overall higher rankings.

  • On-Page SEO Changes
    Do you target a particular keyword on multiple pages of your website?
    I will use the most opportunistic keywords within your niche and properly ensure that each specifically tailored page is targeting a different set of keywords.
    FYI, most small business owners are not effectively targeting as many keywords as they possibly can.

  • Internal Architecture
    Is every page within your website no more than 3-5 clicks from your homepage?
    I will analyze your site architecture and help prioritize your site hierarchy, which will give you the maximum benefit of internal linking.
    FYI, Wikipedia shows up for EVERY keyword on the web because of their brilliant internal linking structure.

  • External Link Building
    Do you currently have a strategy in place to build content in a way to get other relevant websites to link to you?
    Getting other sites to link to you is the key to outranking your competitors. I will prepare a strategy to get these other sites to link to you. More importantly, I will teach you how to actually THINK in terms of getting other sites to link to you.
    FYI, any of the 3 subscription plans will include a series of advanced link building techniques that I introduce and explain thoroughly with examples.