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Above the Fold
When you go to any website, everything you see without having to scroll down is considered to be “above the fold”.

AdWords
Google’s advertisement network where advertisers sign up and pay every time somebody clicks on a listing in the top or right-hand highlighted areas. If you’ve ever wondered how Google makes so much money, this is it.

Alt Tag
The alt tag allows you to help search engines understand an image in order to rank it.

Analytics
Software which allows you to track your page views, user paths, and conversion statistics on your website.

Anchor Text
In a body of content, the text that a user would click on to follow a link is the anchor text of that link. Not only does this help users know what they’re clicking into, it bumps up your relevancy a little bit for that particular keyword in the anchor text.

Black Hat SEO
This is doing SEO while breaking the guidelines set by the search engines. I will not be teaching you any black hat SEO in these training tutorials so you can rest assured.

Black Listing
Temporarily or permanently becoming de-indexed from a directory or search engine.

Blog Comment Spamming
This is where people either manually or automated via software visit tons of random blogs and leave comments like:
Nice post! Or Thanks for posting this great article, it really helped! Usually, you’ll see a keyword where their name should typically be.

Conversion
A conversion occurs when a desired goal is completed. A few examples of some goals might be:

  • a sale
  • a phone call
  • filling out a survey
  • getting their email

Crawlers
Computer programs that the search engines send out to visit every website on the web and look for updates/changes to the content.

Crawl Frequency
How frequently a website is crawled by the search engine crawlers.

Domain
The term “domain” refers to a specific website.
Domain Authority
The ability of a page or domain to rank well in search engines.

Duplicate Content
Having content on your website that is extremely similar to other pieces of content on your site is frowned upon by search engines as they do not want to index multiple versions of similar content as it is a potential way for people to dominate the search results listings.

External Link
A link on your website which references a completely different website.

Frames
Created by Netscape, frames are a technique used to display multiple pages of a website on a single display. This allows for consistent site navigation, but constricts SEO value. A way to see if your site has frames is to click on a few links and if the URL web address doesn’t change no matter how many links you click on, your site is using frames.

Fresh Content
Updating your website with new and unique content on a consistent basis gives people a reason to keep paying attention.

Home Page
The main page on your website, which is actually the strongest page on your entire site.

.htaccess
A directory-level configuration file that is used to password protect or redirect certain files or pages.

Inbound Link
A hyperlink from another website that references your site.

Internal Link
A hyperlink from a website that references another part of the same site.

Keyword
A word or phrase that your target audience is likely to search for.

Keyword Stuffing
This is when people repeat a keyword so often that it not only loses its punch, but it just doesn’t sound natural.

Link Bait
Any piece of content, a video, an image, or anything that makes others want to share it with all of their friends. A FREE ice cream coupon for the 27th of January would be an example.

Link Juice
The amount of authority and relevance you can receive from a site that is linking to yours.

Long Tail
Typically a keyword that is extremely specific and long by nature. The search volume is low, but the majority of people who use them to perform a search in Google are much more likely to purchase if they find your site.

Nofollow Tag
Attribute used to prevent a link from passing link juice. This is commonly used on sites in which a user can add their own content such as blogs and social media sites.

Organic Search Results
These are the main un-highlighted listings in the search engines when you perform searches and are organized by relevancy of multiple factors that we will cover in the training series.

PageRank
This is a metric that Google assigns to every URL on the web based on the quality of the inbound links it has. It is on a logarithmic scale meaning…it is 10 times harder to go from 3 to 4 than from 2 to 3.

PPC
Pay Per Click is an advertising model that the search engines provide for companies to bid on contextual ads for a range of specified keywords. The advertiser pays anywhere from 5 cents to over 50 bucks everytime somebody clicks on that ad in the highlighted section of the search listings.

SERP
This is just an acronym for “Search Engine Results Page”. When a search is performed in the search engines, these are the pages that show all of the listings for each keyword.

Spam Sites
These are those sites that people create for pure profit as opposed to providing any actual benefit to the online community. Spammers will get their site blacklisted from the search engines sooner or later. Another thing to note is that the credibility of these sites is anything but positive so if you link to these types of sites, your credibility could be compromised. However, if these spam sites link to your site, that will not have the same impact.

Usability
This is how well your website provides ease of use to a visitor in order to convert them on your site.