Google Adwords Keyword Tool

• Obtain monthly search volume not only for keywords you input, but also for related keywords that Google suggests
• Match-type

  • Broad – Allows your ad to show for searches on similar phrases and relevant variations
  • “Phrase” – Allows your ad to show for searches that match the exact phrase
  • [Exact] – Allows your ad to show for searches that match the exact phrase exclusively
  • -Negative – Ensures your ad doesn’t show for any search that includes that term
• Under the “Choose columns to display” drop down menu, select “Show all” and you get this:

Google Search-Based Keyword Tool (SKTOOL)

• Allows you to tailor a keyword based on your language or country settings.
• The keywords are organized by category so you can see the most-searched keywords for your particular industry.

Google Trends

• See trends in how people are searching your particular keyword.
• The data goes as far as 4 years back.

Google Insights

• Allows you to compare search volume patterns for up to 5 keywords at a time across specific regions, categories,  or time frames
• A great way to see how popular keywords & their variations are by POS
• While Google Trends did a great job of showing the trends and the areas that people were searching from, Google Insights also does that and a few other things
• A list of the related top searches along with the top rising searches
• A graphical world heat map which displays the search volume index (normalized)