Archive for ‘Social Media’


Top 5 Ethical Search Engine Optimization Points

June 13, 2010  |   Entrepreneurship,Social Media   |   0 Comment

If you're looking for a good SEO consultant, there are endless characteristics that you need to be looking for depending on your business and what your goals are.  Rather than sit here and bore you with a laundry list of an attempt at manipulating you to choose me, I have 5 things you should look out for. NO guarantees -- If ANY SEO consultant guarantees a specific ranking, they either have no idea how search engines work or are using illegal “black hat” methods.  Perhaps if you're in a mood to humor them and want to see how full of bologna they are, you can ask them "How competitive are the keywords that you will rank my site for?", "How quickly can you get my site ranked for this keyword?", and "How long will these results last?" NO package deals -- Don’t let them tell you what they have, tell them what you need. A good SEO consultant knows that each website is different and that a broad “SEO Package” will not get the job done right because the meaning of “conversion” will vary per business.  The idea of a "package" option ...

April Fools Link Bait Opportunities

March 11, 2010  |   Entrepreneurship,Link Building,Social Media   |   0 Comment

Oh the good ol' days where the whoopy cushion was considered one of the greatest April Fool's day jokes to be pulled. My have we come a long way. The best ones make you think twice as to if it is actually true. I remember back in 2008 when every single video on Youtube redirected to the famous RickRoll. If you haven't been RickRolled, click here now! Can you imagine EVERY video being that?!?  It's funny maybe the first and half of the 2nd time, but wow I would get so annoyed.  So based on the title of this blog post, maybe you're asking "how the hell is Rick Astley going to provide an opportunity for my business???" Although Rick Astley's video unfortunately still appeals to today's audience, that's not what I'm talking about.  Last year, the SEO team at Expedia did a Flights to Mars campaign for April Fool's.  At $99, who wouldn't want to sign up for a flight to Mars??  As ridiculous as it sounds, we generated a ton of inbound links, which we know is one of the 3 pillars of SEO. If you have a lawncare business, then advertise "for ...

Twitter and Facebook Users: To Help a Thief

February 22, 2010  |   Social Media   |   0 Comment

If you have ever posted on your wall or tweeted where you were going and what you were going to do, I am going to help you realize why that is the WORST thing you could do to yourself and your family. If you're at all involved with social media (specifically Facebook & Twitter), you may have heard of how thieves are cashing in using your Facebook posts & your Twitter tweets. It's a rather scary thought, but I wanted to make sure that my readers were aware of this situation before you made the mistake of helping a thief. Let me back up a little bit and wrap some context around this issue.  With Facebook & Twitter being two of the titans of social media, their users can connect & communicate with their friends online all over the world without racking up a massive phone bill.  While many users share with their networks the things that interest them such as news articles, blog posts, photos, videos, & music...there are a handful of people who (in my opinion) share way too much!  One thing that has really given me a heart ache recently was the ...

Google for Haiti

February 01, 2010  |   Entrepreneurship,Social Media   |   0 Comment

If I've learned one thing about people recently, it's that they really do care.  Or maybe this is a way to cash in for some companies who have the money to spend on someone else's misfortune. I just wanted to go on the record and state that in no way am I accusing any company of not being 100% genuine with their provisions, but it is hard to think a business would do that with no expectations of any press coverage at all. I came across something I thought was really awesome from the good folks at Google though.  It's already helped with the coordination of relief efforts in Haiti. It's called the People Finder Tool. This tool can easily be embedded on ANY website and allows users to either post or search for information about the Haiti earthquake victims.  With a company like Google (who really doesn't need any more press coverage), they've already donated one million dollars on top of the support they are giving to Haiti.   Way to go Google! Let's take a quick look at how this benefits Google from an SEO perspective. When bloggers, editors, publicists, etc hear about what Google did for Haiti, you can be sure that ...