Archive for ‘Pay Per Click’


Common SEO Misconceptions

Over the past couple of years, I've run into certain misconceptions in this industry that I was able to investigate and run experiments on.  The thoughts that I share here come from years of analysis and documentation so with that, here are some of the most common SEO misconceptions that I most commonly see and some band-aids to patch up these unnecessary wounds. [SEO is guaranteed] There is not a single SEO consultant who fully understands Google’s, let alone any search engine’s algorithm.  Let’s just say it’s slightly more complicated than A+B=C and in fact, even the head engineers only know portions of the algorithm.  In a nutshell, SEO success is built off of educated trial & error but you do have to know what the heck you’re doing. [SEO is simple] Learning the fundamentals of SEO are simple because they simply don’t change.  Good SEO is not just about applying the fundamentals, but rather the quality of links that are built to the site.  This part is not as simple as you would hope unfortunately.  A general rule of thumb ...