Archive for ‘Maximus’


Ranking Channel is Shifting Gears in a New Direction

April 25, 2011  |   Entrepreneurship,Maximus,Random   |   0 Comment

Howdy everyone! It's been quite a while since I last posted and I couldn't feel any worse about that!   Since the last time you visited, quite a few things have changed. New Website Look n' Feel Well first of all, have you noticed that the website looks a tad bit different?  I don't claim to be a designer by any means, but I can't help but be proud of the way the site turned out as the overall design was a Maximus Kang original.  Check out the old gray and dull theme against the new white and much cleaner look. Well, I have to give credit to my fiance for her feedback and her brother for his hands-on work.  This is actually a great transition into the next section. New Ranking Channel Logo My future brother in law, KJ Chun redesigned my logo for me.   He currently works for Methodologie, a marketing strategy firm that specializes in the creation of amazing brand designs.  Check out the difference between the ...

Utilizing Advanced Search Engine Operators for your SEO

Did you know that you can perform special searches in the search engines?  There are quite a few advanced search operators (also referred to as "search modifiers") that give you very tailored results for whatever it is you're looking for.  I thought I'd write about the ones that would be important from a SEO perspective specifically for Google's search engine. link: (Example) If your search query in Google is link:www.domain.com, you’ll see a list of URL’s that link to domain.com that Google has indexed.  Unfortunately the list of URL’s that you see is not the total number of websites that are linking to the domain you enter.  Also, some of these URL’s might be of your own site.  In order to only list those URL’s that are not from your site, you can use a site: operator combo.  So the search query that you would use would be link:www.domain.com –site:domain.com, which would show you the URL’s that link to your domain that are not from within your domain.  I believe this is in order to prevent people from looking up their competitor’s links and usurping all of them. (Exceptions) The link operator must have a URL in the ...

Common SEO Misconceptions

Over the past couple of years, I've run into certain misconceptions in this industry that I was able to investigate and run experiments on.  The thoughts that I share here come from years of analysis and documentation so with that, here are some of the most common SEO misconceptions that I most commonly see and some band-aids to patch up these unnecessary wounds. [SEO is guaranteed] There is not a single SEO consultant who fully understands Google’s, let alone any search engine’s algorithm.  Let’s just say it’s slightly more complicated than A+B=C and in fact, even the head engineers only know portions of the algorithm.  In a nutshell, SEO success is built off of educated trial & error but you do have to know what the heck you’re doing. [SEO is simple] Learning the fundamentals of SEO are simple because they simply don’t change.  Good SEO is not just about applying the fundamentals, but rather the quality of links that are built to the site.  This part is not as simple as you would hope unfortunately.  A general rule of thumb ...

12 Cures for the Shopping Cart Abandonment Blues

March 23, 2010  |   Analytics,Maximus   |   9 Comments

Shopping cart abandonment can happen to you whether you have an e-Commerce store selling products or are a service-based business.  It happens to the best of us and there’s no way to avoid it because at the end of the day, consumers just don’t have the money to spend on everything.  I was recently talking with a gentleman and we got into the topic of shopping cart abandonment and how to reduce it.  He brought up a point that I didn’t necessarily agree with.  He said “if you give them more options to buy from you, the chances of them leaving your website empty-handed is greatly minimized.”  I can totally see where he’s coming from, but in my years of actually owning an e-commerce website, there are a few methods I’ve discovered that have helped reduce the abandonment and I would like to share those with you here. Show all security icons to reassure your customers – Making sure that your customers feel safe when they’re ready to buy will build confidence not only for that purchase, but for future transactions Got guarantees? – Show them!  In fact, make them VERY visible because nothing helps your reputation more than knowing that you ...

What Can RoboCop Teach You About Good SEO Content

March 19, 2010  |   Content,Link Building,Maximus   |   0 Comment

So it's 1:45 AM and I can't seem to sleep because I'm watching Hulu. Specifically, I'm watching RoboCop 2. I can't seem to stop watching and I'm a bit concerned that I'll have lost some sleep tonight. I tried to justify watching this movie logically and the only thing that my logic has come up with is something I wanted to share. Even though RoboCop was made YEARS ago before visual effects had a chance to evolve properly (also 3 years after I was born), I think the overall meat of the movie was very well-done.  Some may agree...others might disagree, but I personally don't think I'd waste time by watching this old movie if I didn't find it entertaining. Let's try this...think of any movie classic that you would watch. Goonies Ghostbusters Rocky 1-4 Honey, I shrunk the kids There are so many more, but let's hurry up and wrap up this post so I can get back to my movie! RoboCop schools us with a lesson in SEO When you sit down to write the content for your website, it would behoove you to take the time and really do your research to make sure you're putting great content ...