Archive for ‘Keyword Research’


Utilizing Advanced Search Engine Operators for your SEO

Did you know that you can perform special searches in the search engines?  There are quite a few advanced search operators (also referred to as "search modifiers") that give you very tailored results for whatever it is you're looking for.  I thought I'd write about the ones that would be important from a SEO perspective specifically for Google's search engine. link: (Example) If your search query in Google is link:www.domain.com, you’ll see a list of URL’s that link to domain.com that Google has indexed.  Unfortunately the list of URL’s that you see is not the total number of websites that are linking to the domain you enter.  Also, some of these URL’s might be of your own site.  In order to only list those URL’s that are not from your site, you can use a site: operator combo.  So the search query that you would use would be link:www.domain.com –site:domain.com, which would show you the URL’s that link to your domain that are not from within your domain.  I believe this is in order to prevent people from looking up their competitor’s links and usurping all of them. (Exceptions) The link operator must have a URL in the ...

Common SEO Misconceptions

Over the past couple of years, I've run into certain misconceptions in this industry that I was able to investigate and run experiments on.  The thoughts that I share here come from years of analysis and documentation so with that, here are some of the most common SEO misconceptions that I most commonly see and some band-aids to patch up these unnecessary wounds. [SEO is guaranteed] There is not a single SEO consultant who fully understands Google’s, let alone any search engine’s algorithm.  Let’s just say it’s slightly more complicated than A+B=C and in fact, even the head engineers only know portions of the algorithm.  In a nutshell, SEO success is built off of educated trial & error but you do have to know what the heck you’re doing. [SEO is simple] Learning the fundamentals of SEO are simple because they simply don’t change.  Good SEO is not just about applying the fundamentals, but rather the quality of links that are built to the site.  This part is not as simple as you would hope unfortunately.  A general rule of thumb ...

Power of Keyword Research with Google’s Adwords Keyword Tool

February 20, 2010  |   Keyword Research   |   3 Comments

Alright ladies and gents, this one is going to be a very powerful lesson so if you need to go grab a cup of coffee, put your kids to sleep, run to the bathroom, or even take a nap to stay awake...I suggest you go do it now...I'll wait here patiently. Doo doo doo...actually I'm going to go grab a glass of water. Okay back...good to see you're back also.  :)  Let's get to it. These days, SEO is starting to get a pretty big hype and of course that means that everybody and their mom are trying to get involved in the industry.  In that mix are a ton of developers trying to make a small fortune by creating the next best SEO tool that is going to revolutionize the industry.  Don't get me wrong, there are a TON of great SEO tools out there but in all honesty, I honestly don't believe that a mere tool can outperform the skill set of an experienced SEO professional. I've seen so far too many websites lately that don't rank for competitive keywords.  When I say competitive keywords, I'm talking about keywords that your potential customers would typically use to find some information ...

Google FREE SEO Tools

February 15, 2010  |   Content,Keyword Research,Maximus   |   0 Comment

If you're new to SEO, please let me be the first to introduce you to the FREE SEO tools that Google offers. In my years in the SEO industry, these are probably by far the greatest tools I've come across.  Although my favorite has always been the Google Adwords keyword tool, here's an outline of each of the tools: Google Adwords Keyword Tool Obtain monthly search volume not only for keywords you input, but also for related keywords that Google suggests Match-type Broad - Allows your ad to show for searches on similar phrases and relevant variations “Phrase” - Allows your ad to show for searches that match the exact phrase [Exact] - Allows your ad to show for searches that match the exact phrase exclusively -Negative - Ensures your ad doesn't show for any search that includes that term Under the “Choose columns to display” drop down menu, select “Show all” and you get this: Google Search-Based Keyword Tool (SKTOOL) Allows you to tailor a keyword based on your language or country settings. The keywords are organized by category so you can ...

Art of Keyword Research

January 15, 2010  |   Content,Keyword Research,Maximus   |   29 Comments

If you’re a small business owner and have a website, I’m sure you’ve heard of “keyword research” or at least can speculate as to what it is without me having to go in too much detail.  Let me explain it for the sake of those that would appreciate any clarification. Everyone knows Starbucks.  Their business is coffee.  Likewise, Boeing’s business is airplanes, Microsoft’s business is software, & my business is to help other small business owners drive more traffic to their websites and convert those new visitors to increased sales.  Man, that REALLY sounds like a cheesy business pitch...I can assure you it IS!  :) Do you know who else has a business…possibly one of the greatest businesses in the entire world? Google. Their business is to give their customers the best websites available on the internet for every possible keyword variation.  With nearly 70% of people flocking to Google to find their answers, it just might make sense for your business to know what the most commonly searched keywords are for your industry, yea? The art of finding these top keywords is called “keyword research.”  Performing keyword research has a bit of an analytical approach to it, but like I said before, ...