Archive for ‘Internal Architecture’


Common SEO Misconceptions

Over the past couple of years, I've run into certain misconceptions in this industry that I was able to investigate and run experiments on.  The thoughts that I share here come from years of analysis and documentation so with that, here are some of the most common SEO misconceptions that I most commonly see and some band-aids to patch up these unnecessary wounds. [SEO is guaranteed] There is not a single SEO consultant who fully understands Google’s, let alone any search engine’s algorithm.  Let’s just say it’s slightly more complicated than A+B=C and in fact, even the head engineers only know portions of the algorithm.  In a nutshell, SEO success is built off of educated trial & error but you do have to know what the heck you’re doing. [SEO is simple] Learning the fundamentals of SEO are simple because they simply don’t change.  Good SEO is not just about applying the fundamentals, but rather the quality of links that are built to the site.  This part is not as simple as you would hope unfortunately.  A general rule of thumb ...

Plan to Win, Plan to Survive, Plan to Succeed

One of the biggest mistakes that small business owners seem to make when they begin their SEO campaign is that they don't have a plan.  I feel that with so many things I've experienced in 26 years of life, a plan seems to be a critical ingredient in success.  Consider 3 examples from my life story... A Plan to WIN It was 4th and goal with just enough time to get the ball in the hands of the quarterback to make one final play.  The team suffered so many cuts and bruises that the Band-Aid company probably experienced record sales.  One touchdown is all we needed to pull ahead and steal the championship title from our opponents.  I didn’t know what play we were going to run, but the one plan I knew the coach wouldn’t allow was for the quarterback to simply throw the ball to whoever was open. A Plan to SURVIVE The night air made it difficult to keep from shivering and remain undetected.  It had taken Bravo team more than half a day to maneuver just shy of 3 miles as stealth was a mission critical ...

Canonical Tag: A Simple Fix that Could Pay off BIG!

March 19, 2010  |   Internal Architecture   |   8 Comments

Lately, I’ve been seeing a lot of my clients who have been running into this issue and so I thought I’d share to see if you may have the same issue.  You may have seen this before or this might be completely new to you.  Regardless, I’m going to show you a few URL’s. http://www.example.com http://example.com http://www.example.com/index.html http://www.example.com/index.php http://example.com/index.html http://www.example.com/home.aspx http://www.example.com/default.aspx?detail=123 Although these 7 URL’s lead to the homepage of this non-existant website, the search engines will actually look at all 7 of these URL’s as different pages on your domain. So why does this matter to you? If you are inconsistently linking to your homepage with variations of the homepage URL rather than choosing 1 version, that is a very inefficient way to flow your PageRank through your site. Let me illustrate this with an example.  There is an old game I used to play called “Coconut”.  The basic idea is to place your hands together (palms touching) while your opponent flicks you as hard as they can on your fingers.  You then get a turn to flick your opponent’s hand.  Okay…I know it’s a weird example, but bear with me here.  Do you think it would be a better idea to flick each of their ...

A Quick Glance at the Changes in the SEO Industry

So I've been getting a lot of questions lately from some clients asking me if the Google algorithm is going to change anytime soon and to be honest, the best answer I can give to them is "you can definitely expect it."  Now, to figure out WHAT is going to change...I don't think I'm paying my covert Google spy's enough to figure that one out.  I'm just kidding about the whole spy thing.  ;) So I thought rather than talk about what my opinions are about where I see Google heading, maybe it'd be interesting to talk about where Google has come from and if we have time in the end, we can talk about what I see next for big G. Still a Work-In-Progress... 1996 - The search engine (formerly called "Back Rub") is placed on the servers at Stanford University in California 1997 - The search engine signs the papers and takes on the name "Google".  If anybody asks you "what does Google mean?"  You can tell them that it is simply misspelling of a big BIG number!  1 followed by 100 Zeroes...so 1000000000000000000000000....no jk, I won't perform a "googol" here. 2001 - The Google algorithm undertakes ...

Content Barriers: Understanding and Directing the Crawlers Part 4

February 01, 2010  |   Content,Internal Architecture,Maximus   |   0 Comment

Welcome to part 4 of the Understanding & Directing the Crawlers series. We’re going to discuss content barriers, which are entities on a website that restrict the spiders from properly crawling that specific content.  Although there are a ton of content barriers, here are the most common ones to give you a better idea: Forms: Crawlers cannot interact with forms.  Flash/AJAX: Crawlers cannot read any content that shows up in flash presentations.    JavaScript: Crawlers won’t run code snippets.  FYI, javascript is a computer programming language that connects to a server from an internet browser to download pages. Images: Crawlers generally can’t “read” a picture.  Most websites have banners at the top with the name of their company.  Just because you have a banner that says your website in big bold letters doesn't mean that the crawlers see your company name. So let's take a look at how to correct these problems or find alternatives to find SEO benefit: Forms: If desirable content lives behind it, provide another way for the crawler to navigate there. Flash/AJAX: Other web application frameworks can be utilized here such as .aspx, .asp, .php, .cfm, etc. JavaScript: Make sure your links don’t require code to work. Images: Graphical menus should have text ...