Archive for ‘Analytics’


Utilizing Advanced Search Engine Operators for your SEO

Did you know that you can perform special searches in the search engines?  There are quite a few advanced search operators (also referred to as "search modifiers") that give you very tailored results for whatever it is you're looking for.  I thought I'd write about the ones that would be important from a SEO perspective specifically for Google's search engine. link: (Example) If your search query in Google is link:www.domain.com, you’ll see a list of URL’s that link to domain.com that Google has indexed.  Unfortunately the list of URL’s that you see is not the total number of websites that are linking to the domain you enter.  Also, some of these URL’s might be of your own site.  In order to only list those URL’s that are not from your site, you can use a site: operator combo.  So the search query that you would use would be link:www.domain.com –site:domain.com, which would show you the URL’s that link to your domain that are not from within your domain.  I believe this is in order to prevent people from looking up their competitor’s links and usurping all of them. (Exceptions) The link operator must have a URL in the ...

Why Small Businesses Fear SEO

June 21, 2010  |   Analytics,Entrepreneurship   |   3 Comments

Why does fear exist?  A great definition of fear that I found is “to be afraid or feel anxious or apprehensive about a possible or probable situation or event”.  Hmm…sounds to me like fear is basically an extension of the unknown.  In my experience, many small business owners seem to have an acute fear of SEO or online marketing in general.  I think this fear is stemmed from the fact that they just don’t understand SEO and who can blame them?  After all, the search engines are always changing around their algorithm and there is an endless list of folks who claim to know SEO, but typically regurgitate what they heard from somebody else incorrectly.  Let’s investigate these two issues a little more in detail. THE SEARCH ENGINES NEVER SIT STILL I graduated with a degree in mechanical engineering and a minor in mathematics & physics.  I’m by no means an expert in quantum physics, but SEO isn’t so different from it.  Let me explain it in layman’s terms (as best as I can).  New discoveries are made, new technologies invented, and new theories are created at a rate that is ridiculous and almost impossible to keep up ...

12 Cures for the Shopping Cart Abandonment Blues

March 23, 2010  |   Analytics,Maximus   |   8 Comments

Shopping cart abandonment can happen to you whether you have an e-Commerce store selling products or are a service-based business.  It happens to the best of us and there’s no way to avoid it because at the end of the day, consumers just don’t have the money to spend on everything.  I was recently talking with a gentleman and we got into the topic of shopping cart abandonment and how to reduce it.  He brought up a point that I didn’t necessarily agree with.  He said “if you give them more options to buy from you, the chances of them leaving your website empty-handed is greatly minimized.”  I can totally see where he’s coming from, but in my years of actually owning an e-commerce website, there are a few methods I’ve discovered that have helped reduce the abandonment and I would like to share those with you here. Show all security icons to reassure your customers – Making sure that your customers feel safe when they’re ready to buy will build confidence not only for that purchase, but for future transactions Got guarantees? – Show them!  In fact, make them VERY visible because nothing helps your reputation more than knowing that you ...